Search Engine Marketing overview

Search Engine Marketing (SEM) for Sellers is a paid advertising tool that uses Google Shopping ads to promote your items on Walmart.com by increasing their visibility in Google search results. Sellers can create groups of ads, known as campaigns, and set their own budget for these campaigns, allowing for flexible spending based on individual needs. SEM helps shoppers find your products on Google, driving more traffic and potential sales to your Walmart.com listings.

Once you set up and launch your campaign, your Google Shopping ads will appear in the ads section of Google.com search results during relevant searches for products like yours. These are some of the key benefits:

• The ads provide instant visibility on search engines as soon as your ads start running, reaching a broader audience.
• The ads leverage proprietary AI algorithms that automatically set and adjust bids based on Walmart first-party data.
• Taps into Walmart's brand and scale to reach a broader customer set.
• Lets you set and adjust your budget according to your needs.
• Uses a cost-per-click (CPC) model, where sellers only pay when potential customers click on their ads, with no additional fees.
• SEM provides analytics and reporting tools to track conversions, monitor campaign performance, and calculate return on ad spend (ROAS).

Integrate the SEM APIs with your existing Walmart Connect strategy to build a cohesive onsite and offsite marketing strategy. The SEM APIs can be leveraged for items across your catalog including:

• High-performing products: Expand sales for top-selling items on Walmart by reaching shoppers on Google.
• New product launches: Promote new products, gaining early insights into shopper search behavior.
• Seasonal promotions: Increase visibility during key business moments by running API-triggered campaigns before and after peak periods when ad costs tend to be lower.
• Boosting visibility on low-traffic products: Enhance exposure for less popular items by automating paid ads.